Planters Dessert-Inspired Mixes

Company: The Kraft Heinz Co., Chicago

Introduced: January

Distribution: National

Suggested Retail: $2.49 for a 3-ounce package, $3.99 for a 6-ounce package

Product Snapshot: Planters, a Kraft Heinz brand, recently introduced three dessert-inspired snack mixes that can be enjoyed at home or on the go. A fourth flavor joins the trio in March. Available now, in two sizes, are Planters Turtle Sundae Mix, a blend of chocolate candy-covered caramel bits, vanilla yogurt- covered peanuts, pecans, salted caramel-flavored peanuts and chocolate candy-covered peanuts; Planters Oatmeal Raisin Cookie Mix, an assortment of oatmeal-flavored covered raisins, yogurt- and graham-covered raisins, cinnamon-toasted almonds, pecans and raisins; Planters Banana Sundae Mix, a combination of honey-roasted peanuts, chocolate candy-covered peanuts, vanilla yogurt-covered peanuts, strawberry-flavored yogurt-covered peanuts, and banana chips. In March, Planters Chocolate Peanut Butter Brownie Mix will be available in a 6-ounce package only. The mix takes on everyone’s favorite flavor pairing with peanut butter candy-covered peanuts, cocoa peanuts, milk chocolate-covered brownie flavor bits, peanuts and peanut butter candy pieces.

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This webinar will examine variables factoring into nutritionally improved candy sales, including ingredients, label claims, and alternative sugars. Better-for-you options remain top of mind for consumers who are searching for indulgences, but in a healthier format.