BASE Protein Bar

Company: PROBAR, LLC, Salt Lake City

Introduced: October

Distribution: National

Suggested Retail: $2.79 for a 2.46-ounce bar

Product Snapshot: Chocolate Bliss and Coffee Crunch join PROBAR’s BASE protein bar line. The two new flavors, the company’s only bars with added caffeine, contain 55 milligrams of caffeine from yerba mate, the equivalent amount to roughly half a cup of coffee or two bags of green tea. Each bar also contains 20 grams of plant-based protein, 4–5 grams of fiber, and chia and flax seeds. Both are gluten-free and Non-GMO Project verified.

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