Waterfall Cakes

Company: Dawn Food Products Inc., Jackson, MI

Introduced: September

Distribution: National/In-store bakeries

Suggested Retail: $14.99 for a 36-ounce cake

Product Snapshot: Dawn Food Products’ Waterfall Cakes, a new line of ready-to-decorate frozen cakes, enable in-store bakeries to customize and create elegant offerings that delight consumers and drive sales, while capitalizing on the decadent dessert trend. The 7-inch-round cakes feature two layers of moist, rich cake topped with a decadent truffle waterfall in two premium flavors: chocolate (with chocolate liqueur, ground chocolate and a rich chocolate buttercream frosting) and vanilla (with butter vanilla custard, bourbon vanilla and a creamy vanilla bean buttercream frosting).

This webinar will examine variables factoring into nutritionally improved candy sales, including ingredients, label claims, and alternative sugars. Better-for-you options remain top of mind for consumers who are searching for indulgences, but in a healthier format.