BFree Wraps

Company: BFree Foods, Montebello, CA

Introduced: August

Distribution: National

Suggested Retail: $5.49–$6.99 for a 8.89-ounce package

Product Snapshot: Available in Multigrain and Quinoa & Chia Seed, BFree Wraps from BFree Foods are non-GMO, wheat-free, dairy-free, egg-free, nut-free, soy-free, vegan, high-fiber, low-fat and a good source of protein. The Multigrain wraps are light, simple and nutritious, while the Quinoa & Chia Seed variety contains super seeds such as teff and flax. Both varieties are 100 calories per wrap, the lowest calorie count in the category, according to the company.

This webinar will examine variables factoring into nutritionally improved candy sales, including ingredients, label claims, and alternative sugars. Better-for-you options remain top of mind for consumers who are searching for indulgences, but in a healthier format.