Sea Salt Caramel Zingers

Company: Hostess Brands LLC, Kansas City, MO

Introduced: May

Distribution: National

Suggested Retail: $3.99 for a 13.26-ounce box

Product Snapshot: Hostess Brands’ Sea Salt Caramel Zingers have a sophisticated new flavor that’s sure to delight dessert connoisseurs and choco-philes. Each cake features Hostess’ signature crème filling, topped with a ribbon of rich caramel and covered in a layer of smooth, velvety chocolate. A sprinkle of sea salt helps complete the union of sweet and salty. The treats are available until July 31.

This webinar will examine variables factoring into nutritionally improved candy sales, including ingredients, label claims, and alternative sugars. Better-for-you options remain top of mind for consumers who are searching for indulgences, but in a healthier format.