Company: GoMacro, Viola, WI

Website: www.gomacro.com

Introduced: April

Distribution: Regional (Southwest)

Suggested Retail: $1.99 for a 1.4-ounce bar

Product Snapshot: GoMacro developed Thrive, its new line of USDA-certified-organic nutrition bars, with health-conscious consumers in mind. The line comprises three flavors—Blueberry Lavender, Curry Apricot and Ginger Lemon. Each bar contains 3 grams of fiber, 4 grams of protein and only 180 calories. Thrive bars are also verified by the Non-GMO Project, kosher, gluten-free and vegan-certified.