Company: Auntie Anne’s, Lancaster, PA
Website: www.auntieannes.com
Introduced: April
Distribution: National
Suggested Retail: $3.99 for a 13.4-ounce box
Product Snapshot: Just in time for National Pretzel Day, April 26, Auntie Anne’s Frozen Soft Pretzels are now available at grocery and mass market stores nationwide. The pretzels remind consumers of those hand-crafted in Auntie Anne’s stores every day, according to the company, and can be quickly prepared in an oven, toaster oven or microwave. Each five-count box comes with individual Pretzel Butter and Salt or Cinnamon Sugar packets, enabling consumers to customize their pretzels.
