Auntie Anne’s Frozen Soft Pretzels

Company: Auntie Anne’s, Lancaster, PA

Introduced: April

Distribution: National

Suggested Retail: $3.99 for a 13.4-ounce box

Product Snapshot: Just in time for National Pretzel Day, April 26, Auntie Anne’s Frozen Soft Pretzels are now available at grocery and mass market stores nationwide. The pretzels remind consumers of those hand-crafted in Auntie Anne’s stores every day, according to the company, and can be quickly prepared in an oven, toaster oven or microwave. Each five-count box comes with individual Pretzel Butter and Salt or Cinnamon Sugar packets, enabling consumers to customize their pretzels.

This webinar will examine variables factoring into nutritionally improved candy sales, including ingredients, label claims, and alternative sugars. Better-for-you options remain top of mind for consumers who are searching for indulgences, but in a healthier format.