Cracker Jack’D Protein Mix

Company: Frito-Lay North America, Plano, TX

Introduced: April

Distribution: National

Suggested Retail: $2.49 for a 2.75-ounce bag

Product Snapshot: Cracker Jack’D, a Frito-Lay brand, has added a protein-packed snack mix to its product line. Cracker Jack’D Protein Mix comes in two flavors—Peanut Butter Crunch and Double Chocolate—each of which features sweet coated peanuts mixed with crunchy granola clusters and delivers 7 grams of protein per serving. According to Frito-Lay, each flavor element was developed for the working male who wants a hearty and filling sweet snack.

This webinar will examine variables factoring into nutritionally improved candy sales, including ingredients, label claims, and alternative sugars. Better-for-you options remain top of mind for consumers who are searching for indulgences, but in a healthier format.