Special K Snack Bars

Company: Kellogg Co., Battle Creek, MI

Introduced: January

Distribution: National

Suggested Retail: $2.69 for 5.29-ounce box

Product Snapshot: Kellogg Co.’s new chewy Special K Snack Bars are all made with golden rolled oats and have 100 calories each. Consumers can choose from four varieties: Berry Medley, Blueberry Medley, Salted Caramel Chocolate, and Salted Pretzel Chocolate. Berry Medley and Blueberry Medley are both of which are made with real fruit pieces.

This webinar will examine variables factoring into nutritionally improved candy sales, including ingredients, label claims, and alternative sugars. Better-for-you options remain top of mind for consumers who are searching for indulgences, but in a healthier format.