Company: Kellogg Co., Battle Creek, MI
Website: www.cheezit.com
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Introduced: January
Distribution: National
Suggested Retail: $2.89 for an 8-ounce bag
Product Snapshot: Cheez-It, a Kellogg brand, has ventured into the chip aisle with the introduction of Cheez-It Crunch’d, its first cheesy puff. Made with 100 percent real cheese, the 3-D snack delivers a crunch sure to appeal to Cheez-It fans and snack lovers. Crunch’d is available in two flavors: Cheddar Cheese and Hot & Spicy, featuring a Tabasco Hot & Spicy fiery flavor.
