Barbara’s Better Granola

Company: Barbara’s, Marlborough, MA

Introduced: March

Distribution: National

Suggested Retail: $4.99 for a 10-ounce bag

Product Snapshot: Barbara’s has expanded its portfolio of Non-GMO Project Verified foods with the addition of Barbara’s Better Granola. The new line of protein-packed granola comes in two flavors: Oats & Honey and Dark Chocolate Cranberry, both featuring a proprietary recipe containing less fat and sugar and more protein than other leading granolas, according to the company. Barbara’s Better Granola contains oat clusters, cereal puffs, almonds and ancient grains and seeds, such as quinoa and flax seeds. A two-thirds-cup serving offers 9-10 grams of soy-free protein, 6 grams of fiber, 28-30 grams of whole grains and more than 200 milligrams of ALA omega-3s.

This webinar will examine variables factoring into nutritionally improved candy sales, including ingredients, label claims, and alternative sugars. Better-for-you options remain top of mind for consumers who are searching for indulgences, but in a healthier format.