Cracker Jack Chocolate Peanut Butter Popcorn

Company: Frito-Lay North America Inc., Plano, TX

Introduced: March

Distribution: National

Suggested Retail: $1.49 for a 4-ounce bag

Product Snapshot: Introduced just in time for National Popcorn Lover’s Day (March 12), Cracker Jack’s new Chocolate Peanut Butter Popcorn puts a modern twist on the classic snack. Each airy popcorn kernel is coated with a sweet and savory chocolate peanut butter flavor—one of the most popular flavor pairings of all time. Cracker Jack is a Frito-Lay brand.

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This webinar will examine variables factoring into nutritionally improved candy sales, including ingredients, label claims, and alternative sugars. Better-for-you options remain top of mind for consumers who are searching for indulgences, but in a healthier format.