Popcorn Bars

Company: Popcorn, Indiana, Englewood, NJ

Introduced: March (Walmart stores)

Distribution: National

Suggested Retail: $3.98 for a 3.8-ounce box

Product Snapshot: Delivering on the crunchy benefits of popcorn in the form of bars, Popcorn, Indiana is offering consumers a new snacking option that doesn’t comprise on taste either. The company’s new Popcorn Bars are made from non-GMO ingredients and have 100 calories each. Consumers can choose from two flavors—Chocolate Fudge and Chocolate Lover’s. Each box contains five 22-gram bars.

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This webinar will examine variables factoring into nutritionally improved candy sales, including ingredients, label claims, and alternative sugars. Better-for-you options remain top of mind for consumers who are searching for indulgences, but in a healthier format.