Information overload

We live in an age permeated with incessant streams of data. Everywhere we turn, we see the dissemination of information at an amazingly rapid rate. Without concerted focus, we can approach the tipping point of information overload, where we risk losing our perspective, the edge of informed knowledge, experience and reason. And we risk the possibility of missing valuable bits of information that could catalyze our next successful business move.

At Snack Food & Wholesale Bakery, a trusted media source for the grain-centric snack and bakery industry for more than a century, we acutely understand the need for establishing easily accessible points of refined, concentrated information. That was the primary impetus behind the recently created “Snack & Bakery Solutions” destination at www.snackandbakery.com/solutions, a launching point for regularly updated information specifically related to:

Better-for-You Products
Gluten-Free
Plant Efficiency
Sustainability

We also realize that you often seek application-focused searches for deep dives into specific product areas. So we’ve set aside space on “Solutions” for content directly relevant to:

Bars
Breads
Chips
Cookies
Pizza
Tortillas

Over time, we will continue to add more categories to this list, to better serve your informational needs. Providing quick access to this “evergreen” information cuts through the clutter and saves you time—and helps cut down on the possibility of information overload.

That said, I’m opening a call across snack and baking for regular submission of information relevant to three pivotal areas of information:

New Products
New Ingredients
New Equipment

In addition to bringing you the latest developments in these areas each month in this magazine, our editorial staff continually updates these sections on www.snackandbakery.com. I’m working with suppliers across the snack and bakery industries to ensure that they continually overload us with this information, so we can filter though it, sort it out to create easy destinations that we routinely update to support your day-to-day business needs.

Then, each month, we deploy a Category Focus email to our ever-expanding online audience—content that gathers together any new products, ingredients and equipment, along with trend-based insight and analysis, focused on one specific category. Upcoming subjects include:

Pizza
Food Safety
Tortillas
Gluten-Free
Pies
Snack Mixes
Better-for-You
Bars
Cookies
Chips

By presenting these refined, collected resources, we can keep information overload at bay—and continually help drive your business forward.

Douglas J. Peckenpaugh is Group Publisher of Snack Food & Wholesale Bakery, Dairy Foods, The National Provisioner, and Packaging Strategies for BNP Media. He has nearly three decades of publishing experience following the food industry from farm to fork, covering agriculture, ingredient processing, retail grocery branding, foodservice menu development, and food product R&D and manufacturing. He serves in leadership roles at his local suburban Chicago food pantry and church. Doug studied Professional and Creative Writing at Purdue University.

This webinar will examine variables factoring into nutritionally improved candy sales, including ingredients, label claims, and alternative sugars.Better-for-you options remain top of mind for consumers who are searching for indulgences, but in a healthier format.