Information overload
We live in an age permeated with incessant streams of data. Everywhere we turn, we see the dissemination of information at an amazingly rapid rate. Without concerted focus, we can approach the tipping point of information overload, where we risk losing our perspective, the edge of informed knowledge, experience and reason. And we risk the possibility of missing valuable bits of information that could catalyze our next successful business move.
At Snack Food & Wholesale Bakery, a trusted media source for the grain-centric snack and bakery industry for more than a century, we acutely understand the need for establishing easily accessible points of refined, concentrated information. That was the primary impetus behind the recently created “Snack & Bakery Solutions” destination at www.snackandbakery.com/solutions, a launching point for regularly updated information specifically related to:
- Better-for-You Products
- Gluten-Free
- Plant Efficiency
- Sustainability
We also realize that you often seek application-focused searches for deep dives into specific product areas. So we’ve set aside space on “Solutions” for content directly relevant to:
- Bars
- Breads
- Chips
- Cookies
- Pizza
- Tortillas
Over time, we will continue to add more categories to this list, to better serve your informational needs. Providing quick access to this “evergreen” information cuts through the clutter and saves you time—and helps cut down on the possibility of information overload.
That said, I’m opening a call across snack and baking for regular submission of information relevant to three pivotal areas of information:
- New Products
- New Ingredients
- New Equipment
In addition to bringing you the latest developments in these areas each month in this magazine, our editorial staff continually updates these sections on www.snackandbakery.com. I’m working with suppliers across the snack and bakery industries to ensure that they continually overload us with this information, so we can filter though it, sort it out to create easy destinations that we routinely update to support your day-to-day business needs.
Then, each month, we deploy a Category Focus email to our ever-expanding online audience—content that gathers together any new products, ingredients and equipment, along with trend-based insight and analysis, focused on one specific category. Upcoming subjects include:
- Pizza
- Food Safety
- Tortillas
- Gluten-Free
- Pies
- Snack Mixes
- Better-for-You
- Bars
- Cookies
- Chips
By presenting these refined, collected resources, we can keep information overload at bay—and continually help drive your business forward.