Walkers Gluten Free Shortbread

Company: Walkers Shortbread, Hauppauge, NY

Introduced: January

Distribution: International

Suggested Retail: $4.99 for 4.9-ounce box

Product Snapshot: Walkers Shortbread now offers its first-ever Gluten Free Shortbread, providing an authentic shortbread for consumers who are gluten-intolerant or choose a gluten-free diet. Walkers Gluten Free Pure Butter Shortbread, Gluten Free Chocolate Chip Shortbread and Gluten Free Ginger & Lemon Shortbread are made with a blend of rice flour, maize flour and potato starch—instead of wheat flour—and retain the same butter and sugar content as traditional shortbread. The cookies also contain no artificial flavors, colors or preservatives.

This webinar will examine variables factoring into nutritionally improved candy sales, including ingredients, label claims, and alternative sugars. Better-for-you options remain top of mind for consumers who are searching for indulgences, but in a healthier format.