Walkers Gluten Free Shortbread

Company: Walkers Shortbread, Hauppauge, NY

Introduced: January

Distribution: International

Suggested Retail: $4.99 for 4.9-ounce box

Product Snapshot: Walkers Shortbread now offers its first-ever Gluten Free Shortbread, providing an authentic shortbread for consumers who are gluten-intolerant or choose a gluten-free diet. Walkers Gluten Free Pure Butter Shortbread, Gluten Free Chocolate Chip Shortbread and Gluten Free Ginger & Lemon Shortbread are made with a blend of rice flour, maize flour and potato starch—instead of wheat flour—and retain the same butter and sugar content as traditional shortbread. The cookies also contain no artificial flavors, colors or preservatives.

KEYWORDS: Gluten-free baked goods shortbread

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Breaking Down Bread Trends

This webinar will dive into the various consumer and product trends producers need to know to stay ahead.

July 23, 2024

How to Improve Sustainability in Confections

This exclusive webinar will cover confectionery trends and industry challenges, such as sustainability and low contaminant levels, and how producers can benefit from using certain ingredients in their products.

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