Special K Brownies

Company: Kellogg Co., Battle Creek, MI

Introduced: January

Distribution: National

Suggested Retail: $2.69 for 4.9-ounce box

Product Snapshot: Kellogg Co.’s new Special K Brownies offer women focused on achieving a healthy weight a satisfying snack. Available in two flavors—Divine Fudge and Heavenly Caramel—each perfectly portioned brownies has 80 calories per serving and 3 grams of fiber; is made with real cocoa and chocolaty or caramel chips; and is topped with a chocolaty fudge drizzle.

This webinar will examine variables factoring into nutritionally improved candy sales, including ingredients, label claims, and alternative sugars. Better-for-you options remain top of mind for consumers who are searching for indulgences, but in a healthier format.