Cracker Jack’D Energy Trail Mixes

Company: Frito-Lay North America, Plano, TX

Introduced: April

Distribution: National

Suggested Retail: $3.79 for 4.5-5-oz. bag

Product Snapshot: Cracker Jack’D, a brand from PepsiCo’s Frito-Lay division, recently added Energy Trail Mixes to its offerings for on-the-go adult consumers. The mixes are available in two flavors: Chocolate Flavored Cherry, a blend of chocolate granola clusters, granola clusters and cherry-flavor dried cranberries; and Mixed Berry, a combination of granola clusters, almonds, peanuts and original and blueberry-flavored dried cranberries. A unique packaging structure holds the fruit pieces in a separate pouch within the bag, keeping them fresh and ensuring that the granola and nuts stay crunchy until consumers mix them with the fruit.

This webinar will examine variables factoring into nutritionally improved candy sales, including ingredients, label claims, and alternative sugars. Better-for-you options remain top of mind for consumers who are searching for indulgences, but in a healthier format.