Near East Multigrain Chips

Company: Frito-Lay North America, Plano, Texas

Introduced: April

Distribution: National

Suggested Retail: $3.99 for 7-oz. bag

Product Snapshot: Made from a blend of corn, couscous, quinoa and lentils, Near East Multigrain Chips from Frito-Lay’s Near East brand are uniquely shaped and subtly seasoned, enabling consumers to enjoy them with their favorite dips and salsas. The chips contain no artificial flavors, colors or preservatives and come in two varieties. Near East Cheese & Herb Flavored Multigrain Chips have just the right mix of feta, cheddar, herbs, quinoa and lentils for a rich flavor, balanced with a blend of corn and couscous for a crispy and satisfying crunch. Near East Garlic & Olive Oil Flavored Multigrain Chips combine corn, couscous, quinoa and lentils with a blend of garlic and olive oil flavors.

This webinar will examine variables factoring into nutritionally improved candy sales, including ingredients, label claims, and alternative sugars. Better-for-you options remain top of mind for consumers who are searching for indulgences, but in a healthier format.