Doritos Dinamita Fiery Habanero

Company: Frito-Lay North America, Plano, Texas

Introduced: February

Distribution: National

Suggested Retail: 50 cents for a 1.125-oz. bag, $1.49 for a 4-oz. bag, $2.99 for a 9.25-oz bag

Product Snapshot: Doritos, a flagship brand from Pepsico’s Frito-Lay division, adds a fiery habanero flavor to its Dinamita rolled tortilla chip line. The new flavor offers the spice of habanero peppers with hints of chili and red peppers.

This webinar will examine variables factoring into nutritionally improved candy sales, including ingredients, label claims, and alternative sugars. Better-for-you options remain top of mind for consumers who are searching for indulgences, but in a healthier format.