Company: Vitalicious Inc., New York

Website: www.vitalicious.com

Introduced: December

Distribution: National

Suggested Retail: $5.29 for four 2-oz. muffin tops

Product Snapshot: Vitalicious Inc. adds Chocolate Chip VitaTops to its line of muffin tops. The individually wrapped treats easily fit into a purse, briefcase, work-out bag, backpack or lunchbox, making them a convenient snack for on-the-go consumers. In addition, each 100-calorie VitaTop contains 15 vitamins and minerals, 8 g. of fiber and no artificial additives or preservatives.