Pirate’s Booty Halloween Pack

Company: B&G Foods Inc., Parsippany, N.J.

Introduced: September

Distribution: National (Target and Super Target)

Suggested Retail: $6.99 for 20-pack box of .5-oz. bags

Product Snapshot: Pirate Brands, a subsidiary of B&G Foods, is making it easy for people to treat children to a sugar-free, all-natural snack on Halloween. From mid-September through October, the company is offering a Halloween Pack with 20 half-ounce, 65-calorie bags of Pirate’s Booty Aged White Cheddar. The baked snack is gluten-, peanut-, tree-nut and trans-fat-free. Pirate’s Booty also has less fat and fewer calories than traditional Halloween candy, according to Pirate Brand.

This webinar will examine variables factoring into nutritionally improved candy sales, including ingredients, label claims, and alternative sugars. Better-for-you options remain top of mind for consumers who are searching for indulgences, but in a healthier format.