Consumer and Market Insights: Confectionery Market in the US

Nabisco Rice Thins

Company: Nabisco, East Hanover, N.J.

Introduced: August

Distribution: National

Suggested Retail: $3.69 for 3.5-oz. box

Product Snapshot: Nabisco, a Mondelez International brand, introduces Nabisco Rice Thins, a gluten-free snack that caters to all consumer lifestyles. Made with quality rice that’s baked until crisp, Nabisco Rice Thins has a light texture and crispy crunch and is cholesterol-free and low in saturated fat. Three flavors are available: White Rice Original, Brown Rice Sea Salt & Pepper and Brown Rice White Cheddar.

This webinar will examine variables factoring into nutritionally improved candy sales, including ingredients, label claims, and alternative sugars. Better-for-you options remain top of mind for consumers who are searching for indulgences, but in a healthier format.