Company: General Mills, Minneapolis
Website: http://oldelpaso.com
Introduced: July
Distribution: National
Suggested Retail: $2.79 for 6.7-oz. container (eight tortillas)
Product Snapshot: Old El Paso Stand ’N Stuff Soft Flour Tortillas from Old El Paso, a General Mills brand, have revolutionized family taco night. Shaped like a bowl, the tortillas have a flat bottom, so they’re easy to fill and hold, and they won’t fall apart when eaten. Now, taco lovers can enjoy their favorite fillings with less spillage. A two-tortilla serving has 160 calories.