Walkers Chocolate Scottie Dog Shortbread

Company: Walkers USA, Hauppauge, N.Y.

Introduced: July

Distribution: National

Suggested Retail: $4.19 for 3.9-oz. box

Product Snapshot: Walkers Shortbread now offers a chocolate version of its popular Scottie Dog Shortbread. Launched at the 2013 Summer Fancy Food Show, the Scottish terrier-shaped cookies are made with only five ingredients: Belgian chocolate, fresh creamery butter, flour, sugar and a pinch of salt. Walkers donates 10 cents from each purchase of Chocolate Scottie Dogs to the American Society for the Prevention of Cruelty to Animals.

This webinar will examine variables factoring into nutritionally improved candy sales, including ingredients, label claims, and alternative sugars. Better-for-you options remain top of mind for consumers who are searching for indulgences, but in a healthier format.