Weight Watchers Red Velvet Crème Cakes

Company: Dawn Food Products Inc., Jackson, Mich.

Introduced: November

Distribution: National

Suggested Retail: $3.49 for a 5.7-oz. box

Product Snapshot: Weight Watchers Red Velvet Crème Cakes from Weight Watchers Sweet Baked Goods allow consumers to enjoy a treat that’s indulgent, satisfying and sensible. The cakes feature a rich filling made with real cream cheese surrounded by moist red velvet cake and topped with a layer of sweet icing. Each pre-portioned cake has 90 calories, 4 g. of fiber and a PointsPlus value of two. Each box contains six individually-wrapped cakes.

This webinar will examine variables factoring into nutritionally improved candy sales, including ingredients, label claims, and alternative sugars. Better-for-you options remain top of mind for consumers who are searching for indulgences, but in a healthier format.