Smartwhite for Kids

Company: Interstate Bakeries, Irving, Texas

Introduced: July

Distribution: National

Suggested Retail: $2.50-$3.45 for a 24-oz. loaf

Product Snapshot: Wonder’s new Smartwhite for Kids combines the nutritional benefits parents want for their growing children with the Wonder bread taste and soft texture that kids love. The product contains no high-fructose corn syrup, provides the same amount of fiber as 100% whole-wheat bread and the calcium of an 8-oz. glass of milk, has 25% less sodium than regular white bread and has 50 calories per slice. In addition, two slices of Smartwhite for Kids contain nine essential vitamins and minerals, including iron, vitamin D and folic acid. The bread’s packaging features Wonder’s new “Nutritional Notes,” which clearly display all of these nutritional facts about the bread.

Ingredients: Water, wheat flour, wheat gluten, cottonseed fiber, sugar, yeast, soy fiber. Contains 2% or less of calcium carbonate, nonfat milk, soybean oil, salt, barley malt, vinegar, calcium propionate (to retain freshness), calcium sulfate, ammonium sulfate, ammonium chloride, monocalcium phosphate, sodium stearoyl lactylate, maltodextrin, natural flavor, cellulose gum, mono- and- diglycerides, yeast extract, xanthan gum, guar gum, ethoxylated mono- and diglycerides, ferrous sulfate (iron), vitamin E acetate, enzymes, calcium dioxide, ascorbic acid, azodicarbonamide, soy lecithin, stevia extract (natural sweetener), zinc oxide, vitamin D3, “B” vitamins [thiamine mononitrate (B1), riboflavin (B2), niacin, pyridoxine hydrochloride (B6), folic acid, vitamin B12], soy flour, whey. Contains wheat, milk and soy.

This webinar will examine variables factoring into nutritionally improved candy sales, including ingredients, label claims, and alternative sugars. Better-for-you options remain top of mind for consumers who are searching for indulgences, but in a healthier format.