The Flowers Foods brand is debuting cupcakes, mini doughnuts, and more.
March 14, 2025
The lineup include Iced and Glazed Honey Buns, Powdered and Frosted Mini Donuts, Pecan Cinnamon Twists, and Crème Filled Cupcakes in Chocolate and Confetti flavors, and more.
The varied innovations include protein bars, smaller-sized loaves, breakfast items, flatbreads, and a new keto bun, among others, reflecting the company’s ongoing commitment to developing new and differentiated products across its portfolio.
'The Wondership,' an airship float, will participate in the parade.
October 20, 2022
In honor of the partnership, Wonder Bread has also teamed up with Feeding America to donate 10,000 loaves of its Classic White Bread to City Harvest this holiday season.
Iconic brand marks 100th anniversary with commitment to students and science education.
February 3, 2021
Celebrating the founding spirit of an iconic brand that has brought joy, wonder, and innovation to kitchen tables and lunch boxes for 100 years, Wonder Bread has announced the $100,000 "Wonder of Science" initiative to support ongoing scientific learning for students across America.
Wonder Bread recently announced its initiative to support the entrepreneurial pursuits of U.S. veterans and military members: Operation Wonder Vet initiative.
Flowers Foods Inc., Thomasville, Ga., completes the acquisition of Hostess Brands’ bread assets, including 20 bakeries; the Wonder, Merita, Home Pride, Butternut and Nature’s Pride brands; and 36 depots from Old HB Inc. (formerly Hostess Brands). The adjusted purchase price was $355 million.