belVita Breakfast Biscuits

Company: Kraft Foods Inc., Northfield, Ill.

Introduced: August

Distribution: National

Suggested Retail: $3.69 for a box with five four-biscuit packs

Product Snapshot: Kraft Foods has added two flavors to its belVita Breakfast Biscuits line—Chocolate and Cinnamon Brown Sugar. Like the Blueberry, Golden Oat and Apple Cinnamon varieties, the new biscuits come in four-count packages portioned for breakfast and have 18-20 g. of whole grains and 3 g. fiber per serving. Additionally, they contain no high fructose corn syrup, partially hydrogenated oils, or artificial flavors or sweeteners.

Ingredients (Chocolate): Whole grain wheat flour, enriched flour (wheat flour, niacin, reduced iron, thiamin mononitrate [vitamin B1], riboflavin [vitamin B2], folic acid), sugar, high oleic canola oil, whole grain rolled oats, semisweet chocolate (sugar, chocolate, dextrose, cocoa butter, soy lecithin, vanilla extract), whole grain rye flour, cocoa processed with alkali, baking soda, disodium pyrophosphate, salt, soy lecithin, natural flavor, datem, ferric orthophosphate (iron) niacinamide, pyridoxine hydrocholoride (vitamin B6), riboflavin (vitamin B2), thiamin mononitrate (B1).

This webinar will examine variables factoring into nutritionally improved candy sales, including ingredients, label claims, and alternative sugars. Better-for-you options remain top of mind for consumers who are searching for indulgences, but in a healthier format.