8 Whole Grains English Muffins

Company: Van’s Natural Foods, Vernon, Calif.

Introduced: October 2011

Distribution: National

Suggested Retail: $4.29 for a 12-oz. package

Product Snapshot: Van’s Natural Foods expanded its better-for-you frozen breakfast line to include 8 Whole Grains English muffins, available in Multigrain and Honey Wheat varieties. Each muffin provides 5 g. of protein and 3 g. of fiber per serving.

Ingredients (Multigrain): Water, Van’s 8 whole grains mix (whole wheat, red wheat, oats, barley, brown rice, dark rye, quinoa, amaranth, millet flours), enriched wheat flour (unbleached wheat flour, malted barley flour, niacin, iron, thiamin mononitrate, riboflavin, folic acid), yeast, yellow cornmeal, canola oil, buckwheat, sunflower seeds, millet, flax, distilled white vinegar, vital wheat gluten, molasses, sea salt, evaporated cane syrup, honey, natural flavor, fumaric acid, enzyme, spice. Contains: wheat.

This webinar will examine variables factoring into nutritionally improved candy sales, including ingredients, label claims, and alternative sugars. Better-for-you options remain top of mind for consumers who are searching for indulgences, but in a healthier format.