Pirate’s Booty Aged White Cheddar 12-packs

Company: Pirate Brands, New York

Introduced: December 2011

Distribution: National

Suggested Retail: $6.99 for 12 half-oz. bags

Product Snapshot: Pirate’s Booty Aged White Cheddar is a baked, all-natural snack made from puffed rice and corn and blended with real aged white cheddar cheese. With half the fat and less calories (65 calories per half-ounce) than greasy, fried potato chips, Pirate’s Booty is a healthier alternative that everyone can feel good about snacking on. Pirate’s Booty is also trans-fat and gluten-free.

Ingredients: Corn meal, rice, contains one or more of the following: sunflower oil, expeller pressed canola oil, or corn oil, aged cheddar cheese, (cultured milk, salt, enzymes), whey and buttermilk. Contains dairy ingredients.

This webinar will examine variables factoring into nutritionally improved candy sales, including ingredients, label claims, and alternative sugars. Better-for-you options remain top of mind for consumers who are searching for indulgences, but in a healthier format.