Guarana Superfruit Energy Bar

Company: Samba99, Brooklyn, N.Y.

Introduced: September 2011

Distribution: Online

Suggested Retail: $2.89 for a 1.4-oz. bar; $36 for an 18-count, 25.4-oz. box

Product Snapshot: Samba99 Guarana superfruit energy bars are made with antioxidant- and vitamin-rich cacoa fruit pulp and bacuri, a native fruit that is high in vitamin C and iron. They come in Acai+Brazil nuts, Cupuacu+Brazil nuts and Guarana Cacoa varieties.

Ingredients: Organic cacoa pulp, organic bacuri pulp, organic cane sugar, organic guarana, pectic, citric acid.

This webinar will examine variables factoring into nutritionally improved candy sales, including ingredients, label claims, and alternative sugars. Better-for-you options remain top of mind for consumers who are searching for indulgences, but in a healthier format.