‘Eat Your Vegetables’ Veggie Chips

Company: Snikiddy, LLC, Boulder, Colo.

Introduced: September 2011

Distribution: National

Suggested Retail: $3.49 to $3.99 for a 4.5-oz. bag

Product Snapshot: Snikiddy’s new Eat Your Vegetables line of veggie chips contain a full serving of vegetables in every ounce (approximately 13 chips). Made with a unique blend of sweet potatoes, carrots and navy beans, they offer an excellent source of vitamin A, fiber and protein. They come in Sea Salt, Sour Cream and Onion and Jalapeño Ranch.

Ingredients (Sea Salt): Dried potatoes, navy beans, rice flour, expeller-pressed sunflower oil, canola oil, potato starch, carrot, sweet potato, maltodextrin, sea salt, onion powder, sugar, konjac flour, garlic powder, citric acid, natural flavor.

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This webinar will examine variables factoring into nutritionally improved candy sales, including ingredients, label claims, and alternative sugars. Better-for-you options remain top of mind for consumers who are searching for indulgences, but in a healthier format.