Orville Redenbacher’s Gourmet Popcorn Flavors

Orville Redenbachers Sea Salt and Vinegar porpcorn

Company: ConAgra Foods, Inc., Omaha, Neb.

Introduced: September 2011

Distribution: National

Suggested Retail: $1.19 to $1.29 for a 3.24-oz. bag

Product Snapshot: ConAgra’s Orville Redenbacher brand is shaking up the microwave popcorn segment with Orville Redenbacher’s Flavors, individually wrapped bags of popcorn that come with a separate seasoning packet of White Cheddar, Extra Cheese or Sea Salt and Vinegar. This allows consumers to sprinkle over the right amount of seasoning to each bowl of popcorn.

Ingredients (Sea Salt and Vinegar): Popping corn, palm oil. Contains less than 2% of the following: salt, TBHQ, citric acid (for freshness). Seasoning: Vinegar powder (maltodextrin, distilled vinegar, modified food starch), lactose, sea salt, malic acid, citric acid, contains less than 2% of the following: silicon dioxide (anticracking). Contains milk.

This webinar will examine variables factoring into nutritionally improved candy sales, including ingredients, label claims, and alternative sugars. Better-for-you options remain top of mind for consumers who are searching for indulgences, but in a healthier format.