Get Movin' Crackers

Company: PARTNERS, Kent, Wash.
Web site:

www.crackersrock.com
Introduced: January
Distribution: Regional
Suggested Retail: 89 to 99 cents for a 0.75-oz. bag; $6.99 for an eight-count, 1-oz. multi-pack

Product Snapshot:

As part of first lady Michelle Obama’s Let’s Move! campaign,PARTNERScreated Get Movin’ Crackers. These single-serve snacks contain only 70 to 90 calories per serving and come in Olive Oil & Sea Salt, 4 Cheese, Roasted Garlic and Honey Wheat varieties.
Ingredients (4 Cheese):Enriched wheat flour (wheat flour, malted barley flour, niacin, reduced iron, thiamin, mononitrate, riboflavin, folic acid), buttermilk (cultured 1% milk, salt, sodium citrate), stone-ground whole wheat flour, canola oil, Parmesan cheese (sheep’s milk, cheese cultures, salt, enzymes), Cheddar cheese (cultured milk, non-animal rennet, salt enzymes, annatto [color]), cane sugar, sea salt, natural Cheddar flavor (autolyzed yeast extract, salt, silicone dioxide [as an anti-caking agent], corn flour, amaranth flour, paprika, baking soda, quinoa flour, blue cheese (salt, cheese culture, microbial rennet, Roquefort, milk), asiago cheese (pasteurized part skim milk, cheese cultures, salt, enzymes), flax meal, cayenne pepper.

This webinar will examine variables factoring into nutritionally improved candy sales, including ingredients, label claims, and alternative sugars. Better-for-you options remain top of mind for consumers who are searching for indulgences, but in a healthier format.