All-natural Wafer Rolls and Bars

Company: Q.bel Foods LLC, Nyack, N.Y.
Web site:

www.qbelfoods.com
Introduced:January
Distribution: National
Suggested Retail: $1.39 to $1.69 for a two-bar, 1.1-oz. package of Wafer Bars and for a two-roll, 0.9-oz. package of Wafer Rolls
Product Snapshot:

New to the all-natural candy market are chocolate wafer bars made from layers of unsweetened crisp wafers and covered Belgian chocolate, and the wafer rolls, which are made from rolled wafers and lightly filled with chocolate crème or peanut butter. Both wafer options contain zero artificial colors, flavors or preservatives, and come in Milk Chocolate, Dark Chocolate and Peanut Butter varieties.

Ingredients (Milk Chocolate Wafer Bar):Milk chocolate (sugar, cocoa butter, whole milk powder, chocolate liquor, soy lecithin [an emulsifier], natural vanilla), non-hydrogenated palm oil, sugar, wheat flour, crisped rice (rice flour, sugar, malt, wheat gluten, salt, canola lecithin [an emulsifier], low-fat cocoa powder, skimmed milk powder, non-hydrogenated coconut oil, egg yolk, canola lecithin, salt, caramel color. Contains: wheat, dairy, soy, eggs.

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This webinar will examine variables factoring into nutritionally improved candy sales, including ingredients, label claims, and alternative sugars. Better-for-you options remain top of mind for consumers who are searching for indulgences, but in a healthier format.