Sara Lee Iron Kids White Bread and Thin-style Buns

Company: Sara Lee North American Fresh Bakery, Downers Grove, Ill.
Website: www.saralee.com
Introduced: July
Distribution: National

Suggested Retail: $2.29-$4.19 for a 20-oz. loaf of white bread; $2.99-$3.89 for a 12-oz. package of buns
Product Snapshot:

Sara Lee is offering more lunchtime choices, keeping parents and children in mind. The

Sara Lee Iron Kidswhite bread, for instance, contains calcium, vitamin D and four times the calcium as 100% whole wheat bread per two-slice serving. Meanwhile, theSara Leethin-style buns deliver an excellent source of whole grains, a good source of fiber. They come in 100% Whole Wheat, 100% Multi-Grain, Honey Wheat and White made with Whole Grain options.
Ingredients (Iron Kids White Bread): Enriched bleached flour (wheat flour, malted barley flour, niacin, iron, thiamin mononitrate [vitamin B1], riboflavin [vitamin B2], folic acid), water, high-fructose corn syrup, modified wheat starch, wheat gluten, cellulose, calcium sulfate, yeast. Contains 2% or less of the following: soybean oil, salt, dough conditioners (may contain one or more of the following: mono- and diglycerides, sodium stearoyl lactylate, calcium peroxide, datem, calcium iodate, ascorbic acid, azodicarbonamide, enzymes), calcium propionate (preservative), distilled vinegar, yeast nutrients (monocalcium phosphate, calcium sulfate, ammonium sulfate), corn starch, vitamin D3, ferrous sulfate, dicalcium phosphate, baking soda, soy lecithin, milk, soy flour. Contains: wheat, soy, milk.

This webinar will examine variables factoring into nutritionally improved candy sales, including ingredients, label claims, and alternative sugars. Better-for-you options remain top of mind for consumers who are searching for indulgences, but in a healthier format.