Rocky Mountain Chocolate Factory reveals growth strategy
The brand plans to expand availability through Instacart, DoorDash, and more.
Chocolatier Rocky Mountain Chocolate Factory, Inc. has launched its omnichannel growth strategy, marking the next phase of the company’s broader transformation initiative. Systemwide rollout is underway and expected to be substantially implemented over the next six weeks, the company says.
For more than 40 years, the company has delivered a five-senses retail experience through handcrafted chocolates, live caramel apple dipping, in-store fudge making, and immersive confectionery theater, it notes. As Rocky Mountain Chocolate Factory continues modernizing its store prototype and expanding into new territories, the omnichannel initiative aims to extend that same craft-driven experience into the digital ecosystem, increasing accessibility while preserving brand integrity and operational discipline.
Phase One includes implementation of a centralized order management system powered by Deliverect, enabling integration between franchise locations and leading third-party marketplaces, including Uber Eats, DoorDash, Grubhub, and ezCater. The company will also expand availability through Instacart as part of its broader marketplace strategy.
This integrated infrastructure represents a scalable digital foundation for the brand, routing marketplace orders directly into store systems where applicable, improving operational efficiency, maintaining pricing consistency, and enhancing real-time data visibility across the system.
By expanding into high-frequency digital marketplaces, Rocky Mountain Chocolate Factory is striving to increase brand visibility and purchase frequency among new customer segments, it says. Online consumers typically skew younger and demonstrate higher impulse purchasing behavior, creating incremental demand beyond traditional store traffic and supporting long-term brand relevance, the brand adds.
“Our transformation is about honoring our heritage while building a modern, scalable platform for growth,” says Jeff Geygan, interim CEO. “By pairing our immersive five-senses retail experience with a disciplined omnichannel infrastructure, we are expanding how consumers engage with our brand, strengthening unit-level economics for our franchisees, and positioning Rocky Mountain Chocolate Factory for sustainable national expansion.”
Through ezCater integration, the company will expand into corporate catering and gifting channels, providing businesses with direct access to Rocky Mountain Chocolate Factory products for meetings, employee recognition, and client gifting. This initiative is designed to drive incremental same-store sales, increase average order value potential, and diversify revenue streams in a capital-light manner, the brand comments.
According to the company:
- Integrated marketplace ordering enhances systemwide data capture, providing actionable insights into consumer behavior, product performance, and purchasing patterns.
- These insights support menu optimization, targeted marketing initiatives, improved forecasting, and more informed capital allocation decisions as the company continues executing its disciplined growth strategy.
- By modernizing revenue channels without materially increasing fixed store overhead, Rocky Mountain Chocolate Factory strengthens its franchise development proposition and long-term value creation strategy.
- The omnichannel launch represents another milestone in the company’s multi-year roadmap focused on operational excellence, scalable infrastructure, and sustained franchise and shareholder growth.
Related: Rocky Mountain Chocolate Factory makes Franchise 500 list
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