Hershey recently released Jolly Rancher Freeze Dried, a twist on the brand's signature fruity flavors.
Freeze-dried candy is exploding as one of 2025’s hottest food trends, with the market set to soar from $1.36 billion to nearly $2.4 billion by 2030 1. But it’s not just sales that are booming—it’s a full-fledged social media phenomenon. With #freezedriedcandy receiving over 4.7 billion views on TikTok, fans can’t get enough of the crunch, intensified taste, and freeze-drying process. Internal research shows that there is an unmet demand for unique flavor and texture experiences and Jolly Rancher is stepping in to bring its fruit flavors to the freeze-dried craze.