Wixon has revealed three macro flavor trends it believes will greatly impact food and beverage innovation this year. The three are the evolution of recent flavor trends that have gained definition over time.
“It’s important to recognize that trends typically evolve gradually rather than change dramatically from year to year,” explains Rachael Jarzembowski, Wixon marketing manager. “In this year’s trends, we’re seeing further refinement and a greater complexity in flavor profiles.”