Kind to kick off 2025 with new breakfast protein bar

The bars contain five supergrains and dried apple pieces and cinnamon.

Courtesy of Mars

Mars' Kind brand, purveyor of BFY snacks and bars, is launching an Apple Cinnamon Breakfast Protein bar later this month.

Kind Breakfast Protein bars contain 8 g protein and are made with 100% whole grains for sustained energy. Kind Apple Cinnamon breakfast bars are made with five supergrains and use dried apple pieces and cinnamon for a chewy, soft baked protein bar.

"Kind believes consumers should never have to choose between what tastes good and feels good, even when making a choice on-the-go. Kind Breakfast bars have always been a convenient, protein packed option that our audience is looking for—now in a delicious flavor synonymous with breakfast," says a Kind spokesperson.

Other Kind offerings on its roster include:

Kind ZEROg Added Sugar Bars, with 0 g added sugar—a keto-friendly take on Kind's classic nut bars (SRP: $7.48).
Kind Protein Max Bars—packed with 20 g protein and 1 g total sugar, with peanuts as the first ingredient. The bars offer a keto-friendly combination of net carbs, protein, and sugar, with 0 g of added sugar (SRP: $19.99)

Mars is on the current Candy Industry “Global Top 100 Candy Companies” list. Click here to view the current “Global Top 100” rankings.

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Liz Parker Kuhn is the senior editor of Candy Industry and Snack Food & Wholesale Bakery, and has worked at BNP Media since 2012. She has written for CBS Detroit as well as for her own blogs. She earned a Bachelor of Arts in Creative Writing from the University of Michigan. Liz can be contacted at (248) 839-7156 or at parkere@bnpmedia.com.

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