Over Easy is launching into the breakfast category with a line of simple, nutritious, and better-for-you breakfast bars in four morning-inspired flavors—Apple Cinnamon, Banana Nut, Peanut Butter, and Vanilla Matcha—with a bold, colorful look and message to match.
Each Omega Passion bar delivers a healthy mix of superfoods, including gluten-free oats, walnuts, Greek yogurt, non-alkalized dark chocolate and cinnamon.
Setting the bar on bars, protein is the predominant trend in today’s bar segment, but it’s the personal stories of some of the products’ makers that inspire the latest and greatest creations.