Post Consumer Brands debuts OREO Puffs

The new cereal will be available at retailers nationwide for $4.99.

Mondelēz International debuts OREO Puffs

Courtesy of Mondelēz International

Post Consumer Brands is introducing OREO Puffs, a new cereal that brings the cookie to life.

OREO Puffs is reportedly a combination of crunchy, chocolate cereal puffs and mini marshmallows, made with real Oreo cookie wafers. The cereal brings the taste of the Oreo cookie to consumers' breakfast bowls.

OREO Puffs will be available at retailers nationwide including Walmart and Target for an SRP of $4.99. With its introduction, OREO Puffs will replace Oreo O's cereal on store shelves.

Post Holdings is on the current Snack Food & Wholesale Bakery “Top 50 Snack & Bakery Companies” list. Click here to view the current “Top 50” rankings.

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

This webinar will examine variables factoring into nutritionally improved candy sales, including ingredients, label claims, and alternative sugars. Better-for-you options remain top of mind for consumers who are searching for indulgences, but in a healthier format.