PIM Brands expands leadership team with three new hires

The role of chief revenue officer was newly created for the brand.

CMO Jason Levine, CRO Fred Rodgriguez and SVP Government Affairs Jason Tuber. Courtesy of PIM Brands

PIM Brands has announced the expansion of its Executive Leadership Team with the addition of Jason Levine, chief marketing officer; Fred Rodriguez in the newly created role of chief revenue officer; and Jason Tuber, new senior vice president, government affairs. The new hires reflect PIM Brands' continued commitment to driving overall global growth, supporting its public policy advocacy, and expanding reach across North America and abroad, per the brand.

As PIM Brands’ incoming chief marketing officer, Jason Levine brings a legacy of building iconic brands through innovative strategy and dynamic leadership of best-in-class Marketing teams. Levine has a wealth of experience with some of the world’s largest Consumer Packaged Goods companies, including nearly two decades at Mondelēz leading global marketing for brands such as Oreo, at Sabra Dipping Company, and most recently as chief marketing officer for Whisps Baked Snacks, a pioneer and innovator in the Cheese Crisp Category.

Upon joining PIM, Levine comments, "I am truly excited and honored to be coming into the PIM Organization which has assembled a team of some of the most passionate and talented people I've come across in my career. I am thrilled to engineer an acceleration of the incredible growth PIM has built for its portfolio of beloved brands starting with its iconic line of Welch's Fruit Snacks."

Fred Rodriguez joins PIM as its first ever chief revenue officer, bringing a diverse background across a range of Consumer Packaged Goods, with senior roles at industry giants including Mondelēz, Kraft, and most recently Godiva Chocolatier, where he served as head of sales and interim president for the Americas. Rodriguez will oversee all trade channels in North America, including PIM’s Canadian business, and will focus on expanding the company’s product distribution throughout the Americas. "I am excited about the opportunity to join the talented team at PIM and contribute to the company's continued and unrivaled growth, having been named one of the fastest growing North American CPG's six times in the last ten years alone. I’m proud to be coming into an organization renowned for its commitment to delivering high-quality products and beloved brands," Rodriguez comments.

Jason Tuber brings nearly 20 years of experience working in the U.S. Senate, including his most recent role as chief of staff to Senator Bob Menendez. With a deep understanding of the political landscape and extensive relationships on Capitol Hill, Tuber will lead PIM's Government Affairs, Public Policy, and Political Action Committee from its Washington, DC offices. "I look forward to leveraging my diverse experience on Capitol Hill to enable PIM to navigate the increasingly complex public policy arena and community of government affairs. I am excited to be a part of a great company with such an inspiring story and bright future," says Tuber.

The announced appointments reinforce PIM Brands' dedication to its continued mission of bringing consumers delicious and premium fruit snacks and confections, while ensuring sustainable growth, environmental responsibility, a culture designed for professional growth for its nearly 1,000 associates and operational safety and excellence.

For more information, visit pimbrands.com.