PIM Brands strengthens leadership across government affairs, marketing, and revenue management to support continued growth.

The culinary icon appears as new face of the brand in Welch's Fruit Snacks' first TV commercial and biggest campaign in brand history, titled "Wholly Fruit."

For the first time in its history, NCA’s Advocate of the Year award was presented to an individual and an NCA member company simultaneously.

For Easter, Welch's is introducing new Fruit 'n Yogurt Eggs, chewy, bite-sized snacks with a center that made with real fruit and surrounded by Creamy Yogurt.

The Give Fruitfully campaign by Welch’s Fruit Snacks is aimed at helping educators.

Some candies don’t fit neatly into one column or another. That’s okay; the “other” candies like marshmallows, spreads, interactive novelty items, and such seem to be fitting into consumers’ candy budgets just fine. 

Through a fun-filled narrative centered around the lesson of sharing, Welch’s Fruit Snacks aims to bring a fresh perspective to what may seem like a mischievous act, helping children understand and accept their parents' occasional "fruity heist."

The snack and candy brand has named a chief supply chain officer and chief HR officer.

Welch’s ZERO SUGAR Fruity Bites are 100% sugar-free, with 25% fewer calories than the original Welch’s Fruit Snacks.

PIM Brands, Inc. reaches new shoppers, strengthens connections with existing customers leveraging Fetch's hyper-engaged user base.