First Watch launches fall flavors

The seasonal menu includes pumpkin pancakes, doughnut holes, and more.

Salted Caramel Holey Donuts. Courtesy of First Watch

Fall is coming to First Watch as the breakfast, brunch, and lunch concept rolls out its seasonal menu highlighting flavors of pumpkin, salted caramel, apple butter, and hot honey. The chef-driven menu is available at restaurants nationwide now through October 28, with the exception of the Tampa Bay area.

“This menu delivers on cozy fall flavors, including pumpkin and salted caramel, and seasonal produce, like brussels sprouts,” says Shane Schaibly, senior vice president of culinary strategy at First Watch. “We’re also bringing the heat with the return of the customer-favorite Million Dollar Breakfast Sandwich, which uses Mike’s Hot Honey—a spicy-sweet partnership that dates back to 2019.”

First Watch’s seasonal menu includes the below, plus more:

Million Dollar Breakfast Sandwich – Million Dollar Bacon, all-natural pork sausage patty, an over-easy cage-free egg, smoked Wisconsin Gouda, fresh arugula and Mike’s Hot Honey drizzled on a griddled English muffin. Served with lemon-dressed organic mixed greens.
Pumpkin Pancake Breakfast – Two cage-free eggs cooked any style plus one of First Watch's signature spiced Pumpkin Pancakes and a Jones Dairy Farm all-natural chicken sausage patty.
Salted Caramel Holey Donuts – Cake doughnut holes tossed with pumpkin pie spice sugar, served over warm apple butter and drizzled with crème anglaise and sea salt caramel. Topped with gingerbread cookie crumbles and powdered cinnamon sugar.

“First Watch has regularly featured Mike's Hot Honey on their menu over the last five years and we're grateful for it," says Mike’s Hot Honey founder, Mike Kurtz. “Each menu item that features Mike's Hot Honey has been thoughtfully crafted and delicious! We're excited for the return of the Million Dollar Breakfast Sandwich. It's one of my personal favorites.”

First Watch’s seasonal menus embody the restaurant’s “Follow the Sun” approach to sourcing fresh ingredients of the season. Its menus change five times a year and have received national awards for its innovative, trend-forward approach.

Liz Parker Kuhn is the senior editor of Candy Industry and Snack Food & Wholesale Bakery, and has worked at BNP Media since 2012. She has written for CBS Detroit as well as for her own blogs. She earned a Bachelor of Arts in Creative Writing from the University of Michigan. Liz can be contacted at (248) 839-7156 or at parkere@bnpmedia.com.

This webinar will examine variables factoring into nutritionally improved candy sales, including ingredients, label claims, and alternative sugars. Better-for-you options remain top of mind for consumers who are searching for indulgences, but in a healthier format.