Goldfish, Hello Kitty partner again on strawberry shortcake grahams

The grahams sold out in 90 minutes when originally released last year.

Goldfish Hello Kitty Strawberry Shortcake Flavored Grahams

For the first time ever, Goldfish is teaming up with Sanrio for a new limited-edition snack: Goldfish Hello Kitty Strawberry Shortcake Flavored Grahams. Inspired by Hello Kitty’s favorite treat, the partnership comes just in time to celebrate Hello Kitty’s milestone 50th anniversary.

Goldfish is teaming up with Hello Kitty again to answer fan demands and bring back its fastest-selling LTO online (90 minutes) in brand history: Limited-Edition Goldfish Hello Kitty Strawberry Shortcake Flavored Grahams. The partnership between the two brands comes in time to round out Hello Kitty’s milestone 50^th anniversary year celebrations.

A recent interview with the creator of Hello Kitty sent superfans into a frenzy, revealing Sanrio’s beloved character is not a cat but a little girl. A 70% surge in post-interview searches solidified Hello Kitty’s icon status, and Goldfish’s LTO release comes just in time to tap into the hot online conversation.

Available for a limited time only starting this September, the treat brings smiles to more retailers nationwide for $3.69 per 6.1-oz. bag. The grahams are inspired by one of Hello Kitty’s favorite foods, strawberry shortcake, with notes of vanilla and a hint of sweetness in each bite.

Campbell Soup Co. is on the current Snack Food & Wholesale Bakery “Top 50 Snack & Bakery Companies” list. Click here to view the current “Top 50” rankings.

Liz Parker Kuhn is the senior editor of Candy Industry and Snack Food & Wholesale Bakery, and has worked at BNP Media since 2012. She has written for CBS Detroit as well as for her own blogs. She earned a Bachelor of Arts in Creative Writing from the University of Michigan. Liz can be contacted at (248) 839-7156 or at parkere@bnpmedia.com.

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