Brazi Bites waffles expands to Whole Foods

The brand created its Cheesy Waffle flavor after seeing it trending on social media.

courtesy of Brazi Bites

Brazi Bites, creator of better-for-you, Latin-inspired frozen foods, recently announced that the brand’s Gluten-Free Frozen Waffles are now available at Whole Foods stores nationwide starting this month.

Available in three flavors, including the first-to-market savory Cheesy Waffle, and traditional varieties with Homestyle and Blueberry, the waffles are crispy on the outside and fluffy on the inside, but gluten-free, per the company.

When the brand saw creators on social media putting its signature Brazilian Cheese Bread into waffle irons, it decided to make the viral hack a reality, creating the first savory Cheesy Waffle alongside its sweet flavors.

The brand's Blueberry Waffles also recently entered the SE Costco region, sold in a 24-pack for $12.99.

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Liz Parker Kuhn is the senior editor of Candy Industry and Snack Food & Wholesale Bakery, and has worked at BNP Media since 2012. She has written for CBS Detroit as well as for her own blogs. She earned a Bachelor of Arts in Creative Writing from the University of Michigan. Liz can be contacted at (248) 839-7156 or at parkere@bnpmedia.com.

This webinar will examine variables factoring into nutritionally improved candy sales, including ingredients, label claims, and alternative sugars. Better-for-you options remain top of mind for consumers who are searching for indulgences, but in a healthier format.