General Mills debuts Jamba Fruit Flavored Snacks

The snacks, inspired by the chain’s smoothies, are debuting in convenience stores.

Courtesy of General Mills Convenience

General Mills Convenience has introduced Jamba Fruit Flavored Snacks, a line of smoothie-inspired items offered in 4.2-ounce bags for snacking on the go. According to the company, each bag is 100 calories, contains pieces made from real juice, and serves as a good source of Vitamin C.

The Jamba Fruit Flavored Snacks come in two varieties—Strawberry Surf Rider and Mango A Go-Go—that feature five different flavors in each pack. C-stores can pick up the 4.2-ounce bags in three sleeves of 12 units per case. The company reports the products will hit shelves in September.

General Mills is on the current Snack Food & Wholesale Bakery “Top 50 Snack & Bakery Companies” list. Click here to view the current “Top 50” rankings.

Jenni Spinner is the chief editor of Snack Food and Wholesale with more than 25 years of experience in business-to-business communications. She has written extensively about food production, safety and packaging; pharmaceutical drug development; concrete and masonry construction; and more. She holds a Bachelor’s in Communications from the University of Illinois. Jenni can be reached at spinnerj@bnpmedia.com.

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