General Mills Halloween cereals make a scary, seasonal return

The sweetened breakfast treats will appear on shelves starting this month.

Courtesy of General Mills

General Mills has announced the return of its Halloween-themed Monster Cereal line. Each of the characters (Count Chocula, Boo Berry, Franken Berry, and Carmella Creeper) appears on the front of the box with its own flavor. This year, each classic cereal includes specialty marshmallows shaped like each of the characters’ frightful friends.

All five of the cereals will be sold at retailers nationwide beginning in August for a limited time, with an MSRP starting at $3.50.

Count Chocula with Igor the Spider: Chocolatey cereal bits are mixed with spider-shaped marshmallows.
Franken Berry with Bennie the Bat: The berry-flavored cereal is joined by bat-shaped marshmallows.
Boo Berry with Meow Berry the Cat:  The berry cereal incorporates cat-shaped marshmallows.
Carmella Creeper with Scratch the Snake: The newest cereal combines caramel apple cereal with snake-shaped marshmallows.
Frightful Friends: This cereal mashes up the other four flavors in one box.

General Mills is on the current Snack Food & Wholesale Bakery “Top 50 Snack & Bakery Companies” list. Click here to view the current “Top 50” rankings.

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Jenni Spinner is the chief editor of Snack Food and Wholesale with more than 25 years of experience in business-to-business communications. She has written extensively about food production, safety and packaging; pharmaceutical drug development; concrete and masonry construction; and more. She holds a Bachelor’s in Communications from the University of Illinois. Jenni can be reached at spinnerj@bnpmedia.com.

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